Fix Your Landing Page in 5 Minutes (SaaS Edition)

Hey there 👋

It’s been quite some time since we last spoke, but things have been very busy at Roveir. We’ve grown our team, brought on some incredible clients and rolled out many campaigns that are scaling faster than ever.

Here’s a few companies we just brought on:

1. ComputeSphere: Cloud infrastructure optimization platform; we’re running targeted ad campaigns to drive qualified leads.
2. Varsi: Team onboarding and workflow automation tool; we’re managing LinkedIn campaigns to boost traffic and user sign-ups.
3. AnyHire: Recruitment and HR platform for small and medium businesses; we’re executing LinkedIn ads to generate leads and onboard new clients.

Lately, I’ve seen landing pages throttle demand generation - aka the landing page isn’t doing its job.

Today I’ll share the exact structure we use to build high converting landing pages for SaaS companies. So, let’s break down exactly how to build a landing page that turns clicks into customers 👇

❌ 3 Common Mistakes That Kill Conversions

There are three things which are critical upfront. Make sure you’re doing this right.

1. Confusing and Non Converting Headlines:

   1. Your headline is the first thing visitors see. Founders try to be clever and “technically unique”, leaving visitors unsure of what you actually do.

   2. Keep it simple, and easy to understand.

   3. What is the outcome your product provides and what does it solve? That’s it. Make it easy and simple, and use language so that even a 5th grader can understand.

2. Lead Capture Form:

   1. Your intention driving traffic to your landing page is to capture leads. I see founders asking for way too much info. Recently, I had a founder asking 13 questions in their lead form.

   2. This can be fine for some companies with authority - but usually you want to just ask the minimum number of questions you need.

   3. Stick to this format

      1. Name - So you can reach out to a person

      2. Email - Allows you to reach out to via email for re-targeting purposes

      3. Phone Number - if your sales process is also based on phone calls, this lets you call leads in the future. Its not always needed

      4.  2-3 Qualifying Questions

         1. Make sure to really think about - what is needed at the minimum to kick off your sales process

         2. Also here, you should qualify leads as well. The question to raise to yourself is - for your customer, are you looking for a certain qualifier

            1. This could be MRR, Employee Count, Industry etc.

3. Zero Proof and No Trust:

   1. You say you can Reduce Cost by XYZ, or Increase Revenue by XYZ but you have no testimonials, logos, or case studies to back up your claims.

   2. So why should a lead trust you?

   3. Go reach out to your current customers to get testimonials and understand the true impact your product has had to build case studies.

   4. Add as much social proof to your Landing page as you can.

Fixing even one can lift conversion rates by 15 - 30%.

Now that I’ve covered the 3 mistakes, let's jump into the blueprint you need to build out your high converting landing page.

✅ The Landing Page Blueprint (What Actually Works in 2025)

Before you take a look below, open up your landing page and see if you have these nailed down.

1. The hero headline: 

   1. This is one of the most important pieces on your page, it’s the first thing people will read. If you get this wrong, you’ve already lost the visitor.

   2. Make sure to clearly state the outcome your product or service delivers.

2. The support line: 

   1. Think of this as your “why now?” If you don’t add context or proof here, your visitor won’t understand why they should care today.

3. The hero visual: 

   1. People process visuals faster than text. A short product demo video or a clear image instantly shows what you do and builds trust.

4. The CTA: 

   1. Don’t overthink this. Your button should say exactly what you want the visitor to do: “Book Demo” or “Get Started” works far better than something vague like “Learn More.”

5. The trust indicators: 

   1. Logos, testimonials, or even a single stat can shift a visitor from skeptical to confident.

   2. Don’t bury your proof, put it front and center.

6. The benefits list: 

   1. Keep this short and punchy.

   2. In 3–5 bullets, answer the one question every visitor has: “What’s in it for me?”

7. The Lead Capture Form: 

   1. The shorter, the better.

   2. At this stage, you don’t need their life story, just enough info to start the conversation.

      Here’s a quick visual guide to what a strong, conversion-focused hero section looks like:

If you’re not sure where to begin, here are the tools I rely on to organize content and bring a high-performing landing page to life.

1. COPY

   1. Start by drafting the copy and outlining a rough layout in Google Docs.

2. DESIGN

   1. Map out the structure and create wireframes in Figma to visualize every page.

3. DEVELOPMENT

   1. When it’s time to build, customize, and launch (without touching code) - turn to Webflow.

   2. Honestly this is the best website builder ever. Everything we’ve made has been on Webflow - it’s easy to get started with and you can scale very easily with it as well.

Ready to Turn More Clicks Into Customers?

I just made two videos around conversion focused for B2B SaaS companies.

👀 Check out my video on how to make High-Converting Landing Pages here

Once you’re done with that, you should also watch this video on how to optimize your entire funnel, outside of the landing page as well. 👇

🚀 If Your Landing Page Isn’t Converting - Book a call with us to see how we can help? 

📌 See how we’ve helped Metatailor convert 157% in new customers!

When you’ve been building landing pages for as long as we have, you realize it’s not just about making them “pretty”, it’s about making them work as well.

Get your landing page right, and it won’t just boost conversions - it’ll set the tone for stronger results across your entire funnel.

If you need help with Paid Ads, Creative Deployment or CRO - Reach out to me here. If you have any questions, feel free to reply back to this email as well!

All the best,

Harsh

Founder @ Roveir

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